Marketing & Operation Manager

Marketing Manager (with Digital Marketing Expertise) – Job Description

📌 Job Title: Marketing Manager – Digital & Traditional Marketing

📍 Location: Jharkhand, Bihar, Uttar Pradesh, Chhattisgarh (Remote/On-Site)

💰 Salary Range: ₹40,000 – ₹80,000/month + Incentives

🔹 Job Overview:

We are looking for an experienced Marketing Manager to lead both digital and traditional marketing efforts for Handys Company & Instacareer.in. The candidate will be responsible for branding, lead generation, social media campaigns, SEO, and offline marketing strategies to boost business growth.

🔹 Key Responsibilities:

✅ Digital Marketing:

• Develop and execute SEO, SEM, and PPC campaigns to drive website traffic.
• Manage Google Ads, Facebook Ads, and LinkedIn marketing for targeted promotions.
• Optimize social media presence (Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Oversee content marketing, email campaigns, and lead nurturing.
• Analyze website performance using Google Analytics & SEO tools.

✅ Traditional Marketing:

• Plan offline marketing campaigns (billboards, flyers, newspapers, events).
• Build partnerships with local businesses, communities, and NGOs.
• Coordinate field marketing teams for direct customer outreach.

✅ Branding & Public Relations:

• Create a strong brand identity for Handys Company & Instacareer.in.
• Develop press releases, PR campaigns, and media relations.
• Monitor market trends and competitor strategies.

✅ Sales & Lead Generation:

• Work closely with the sales team to generate leads and convert customers.
• Implement CRM tools for tracking marketing effectiveness.
• Optimize lead conversion strategies for handyman services and job hiring.

🔹 Required Skills & Qualifications:

🎯 Bachelor’s or Master’s degree in Marketing, Business, or a related field.
🎯 3+ years of experience in digital & traditional marketing.
🎯 Proficiency in Google Ads, Facebook Ads, SEO, and social media marketing.
🎯 Experience in B2C marketing, lead generation, and branding.
🎯 Strong knowledge of Google Analytics, CRM tools, and email marketing.
🎯 Excellent communication, analytical, and leadership skills.

🔹 Perks & Benefits:

✔️ Competitive salary + performance-based incentives.
✔️ Career growth in a fast-growing company.
✔️ Work with top brands in the home services & job recruitment industry.
✔️ Training & development opportunities.
✔️ Flexible work arrangements (hybrid/remote options).